VISUOLOGY MAGAZINE: INSPIRATION AND IDEAS FOR A SUSTAINABLE FUTURE
Visuology magazine is a publication for everyone curious about fashion, textiles, art, craft, design, interiors and sustainable lifestyles. As well as trends in handcrafted clothing, accessories, home accessories, furniture and objets d’art, the magazine also offers inspiration on colour, lifestyle and innovative ‘slow’ products.
Each magazine has a theme, is highly visual and packed with photo collages – mixing handcrafted and vintage with contemporary pieces. The focus is primarily upon timeless, ethical and handmade design, which Visuology’s Editor, Susan Muncey, describes as STYLE BEYOND TRENDS.
VISUOLOGY: VISION + INTUITION + SOCIOLOGY
Susan Muncey created the word Visuology in 2000 to describe her successful approach to trend forecasting – a combination of vision, intuition and sociology. She describes herself as a Visuologist.
Visuology combines research on the social, economic and historical factors affecting our material culture with sustainable style expert Susan Muncey’s unique insight.
Susan Muncey’s book Trends Beyond Life: In Search of Immortality (2006) examined social trends, death trends and digital immortality. She also created the Diary of Mankind, a digital time capsule/online legacy site and forerunner of Facebook’s Timeline and Google’s Historypin. She has written regularly over many years for popular blogs and trend publications.
Major trends Muncey spotted in their infancy include slow design, increasing interest in nostalgia, vintage and curiosity collecting. As a result, she purchased the domain ShopCurious.com in 2005, launching the online curiosity shop in 2008 with a pop-up sale of vintage clothing and accessories. She supported its success with ShopCurious Blog, subsequently ShopCuriousMag.com and Curious Trends. ShopCurious.com has achieved broad press coverage from the likes of FT, Stella Magazine, The Telegraph, and Style Bubble. The website was relaunched in February 2020 with a new blog.
In 1997, Muncey opened Fashion Gallery in Little Venice, one of London’s first concept stores, selling fashion, furniture, art and accessories. It was also one of the first shops to stock emerging young designers, including avant-garde creations by Arkadius and knitwear by Julien Macdonald. In 1999, the boutique was shortlisted (along with Selfridges and one other innovative store) for Drapers’ Record Top Buyer of the Year award.
Before Fashion Gallery, Muncey was an investment manager in the City, which gave her significant insight into economic trend forecasting. She has a Master’s degree in fashion history and culture (Fashion Cultures: history and culture) from the London College of Fashion, is an Associate Member of the CFA Institute and a graduate of Cambridge University, where she specialised in historical geography.